Industry News
Amerlux Renames Outdoor Lighting Division
May 06, 2010
Amerlux Global Lighting Solutions, a leader in manufacturing architectural grade, energy efficient lighting solutions for the retail, supermarket, hospitality and commercial spaces, announces today it is rebranding its national manufacturing operation of outdoor lighting, fixtures and accessories as Amerlux Exterior Global Lighting Solutions.
Amerlux Exterior has been a leader in the outdoor lighting marketplace for more than 20 years offering valued product lines that include a wide selection of decorative, commercial-quality poles and fixtures with High Intensity Discharge (HID) and compact fluorescent (CFL) sources, and most recently light emitting diodes (LED). The company also provides a broad array of customized outdoor lighting solutions for commercial properties, downtown streetscapes, residential subdivisions and landscaping.
"For two decades, Amerlux Exterior has been the premier resource for quality manufactured outdoor lighting solutions," explained Amerlux Chairman of the Board Frank P. Diassi. "This name change formally brings together both arms of our operation and, in our customers' minds, further solidifies the marriage of Amerlux Exterior's legacy of quality with the Amerlux brand's global reputation for beauty, excellence and efficiency."
According to Amerlux President and CEO Chuck Campagna, the exterior lighting operation has lent a strategic advantage to Amerlux Global Lighting Solutions by offering a well rounded stable of products to new and existing clients. "When we acquired what is now Amerlux Exterior more than two years ago, that was the first step toward better service of the overall needs of our clients. The name change is the second and final step in making both extraordinary brands synonymous with the style, efficiency and long-life that has been an Amerlux hallmark for decades."
Amerlux Global Lighting Solutions will introduce its new interior and exterior architectural specification-grade product lines in the Amerlux booth (Booth #1427) at the May 12 through 14 Lightfair International Trade Show and Conference in Las Vegas.