Industry News
Builders Name Cooper Lighting's Halo Brand The Leader In Lighting For Eleventh Consecutive Year
January 20, 2010
Cooper Lighting, a division of Cooper Industries, Ltd. (NYSE: CBE), has announced that its Halo brand of recessed and track lighting has once again been named by Builder Magazine as the Brand Leader in lighting. Sweeping all four categories for the eleventh consecutive year, Halo was awarded first place in the lighting categories of Brand Familiarity, Brand Used in Past 2 Years, Brand Used Most, and Quality.
“For over 50 years Halo has adapted to the needs of our customers in the recessed and track lighting market and continues to provide best in class features and benefits such as the Halo LED Downlight, which was the first ENERGY STAR® qualified LED recessed downlight available. Customers responded again by naming Halo the industry leader in quality and usage for the 11th consecutive year,” said Neil Schrimsher, President, Cooper Lighting. “Recognition by such highly regarded industry publications such as Builder, is a realization that Cooper Lighting continues its leadership in the commercial, industrial and residential lighting markets.”
The Builder 2009 Brand Use Study by Readex Research, an independent research company, surveys in depth the brands builders know best, the ones they use the most, and the ones they rate the highest in quality.
For additional information on Cooper Lighting or Halo, visit www.cooperlighting.com or email [email protected].
