Industry News

Lighting showroom sales representatives from across the U.S. recently attended Nora Lighting’s National Showroom Sales Meeting at the company’s headquarters in Commerce, just south of Los Angeles, CA.   

The meeting was the first Nora Lighting sales event exclusively for national showroom representatives.  “Our showroom group has different criteria than commercial sales representatives and we felt a showroom-focused meeting would be very beneficial,” said National Showroom Sales Manager EJ Phillips, who coordinated the meeting. 

The three-day conference was a fast-paced learning experience highlighting the broad range of Nora Lighting products and featured introductions to the company’s new art glass pendants, wall sconces and products for the residential market.

Nora also launched new Green products at the meeting, including contemporary LED track and rail lights, LED recessed products and other energy-saving additions to the product line. “This was an excellent opportunity for our showroom reps to become better acquainted with the Nora team and to explore new ways in which our products can increase their showroom sales,” said Fred Farzan, president, Nora Lighting.

“Nora is shaping the future through continuous growth, operational excellence and meeting new market challenges. We were very pleased by the interest and support our representatives brought to our first showroom-focused sales meeting,” he said.

Nora Lighting is expanding into trend-setting territory with new energy-saving LED track and recessed lighting, along with art-inspired residential and retail fixtures, reported Phillips. “The meeting helped promote visibility of our innovative lines within the showroom community, especially since our reps work closely with interior designers, lighting specifiers, contract lighting specialists and homeowners,” he said.

Showroom sales representatives at the event included:  Benezech/Stricklin Sales; Caylor Sales, Inc.; Décor Lighting Sales; Exclusively Lighting; Holstein & Assocs.; Kahn-Schohl Sales; Ken Roberson Sales Agency; Lain Lighting Sales; Langdon Sales Co.; Layton Lighting; Lighting Source Group; Lighting Solutions; Light Years; Jack Melnick; Northway Lighting Services; Mallory Lighting Assocs.; Porter Lighting Sales; Spectrum Lighting Group; and The Tracy Lighting Group.

Nora manufactures one of the industry’s most comprehensive lines of interior lighting products for hospitality, commercial, retail and residential installations, including track and rail systems, recessed lighting, multiple lighting systems, under cabinet and an expanding series of accent lights.

Nora products can be seen in professional electrical distributorships and lighting showrooms nationwide.

The company has been in business since 1989 and is known for quality fixtures with a range of price points. For more information about Nora Lighting, contact a sales representative or call toll free: 800-686-6672. See Nora on the internet at www.noralighting.com.