Industry News
World Premiere of First Metaverse Lighting TrendHouse to Take Place at January Lightovation
September 26, 2023
Lightovation, the largest residential lighting trade event in North America, announces the world premiere of the first-ever Metaverse Lighting TrendHouse, set to take place at the January show. This groundbreaking initiative represents a significant leap forward in the realm of residential design and lighting, offering a truly immersive 3D innovative experience for industry professionals.
The TrendHouse will be able to be viewed by Lightovation attendees in a special exhibition kiosk both as a 3D virtual walkthrough individual experience or via the metaverse space experience, where multiple people can join in and explore together, as avatars, at the same time. Lightovation attendees will have the choice to explore both spaces wearing a virtual reality headset provided by Dallas Market Center, or without one.
Cindy Morris, President and CEO of Dallas Market Center, expressed her excitement about the unveiling of the TrendHouse, stating, “We are continually seeking new ways to provide our buyers and exhibitors with cutting-edge experiences that drive business growth and innovation. The addition of the Virtual Reality Metaverse TrendHouse to the Lightovation show is a testament to our shared commitment to pushing boundaries and delivering unparalleled value to the industry.”
Both the virtual walkthrough and the metaverse experiences of the TrendHouse will be virtual representations of a fully furnished and curated home, meticulously designed to showcase the latest trends in lighting, home decor, and technology that reflect the 2024 Lightovation Trend Report, curated by global trend forecaster Patti Carpenter and presented by Furniture Lighting and Decor magazine for the show.
By leveraging advanced virtual reality technology, attendees, if they choose to wear the virtual reality glasses, will have the unique opportunity to explore every aspect of the TrendHouse, whether as a 1 on 1 experience in the virtual walkthrough space or as a community based experience in the metaverse space, as if they were physically present.
This immersive experience allows visitors to visualize and experience the trends in a lifelike environment, providing invaluable insights and inspiration for their own design projects. If visitors prefer not to wear virtual reality goggles, they will still be able to explore each space in 3D within the kiosk, without full immersion. They can also explore the spaces from their desktop, IPads or mobile phones. Traveling from room to room, participants will be able to experience the latest lighting trends brought to life. The highlighted lighting products will be presented with details about each product, QR codes that can be scanned for additional information and for an augmented reality capability.
In addition to the experiences available at Lightovation, anyone can visit the dedicated link on Dallas Market Center's website to enjoy both experiences, and share that link with their own clients, customers, or interested friends through their social channels, newsletters, blogs, podcasts or email, allowing the lighting trends to be seen by a worldwide audience.
While the virtual walkthrough space will give a more photorealistic view of the lighting trends, the metaverse space will allow all visitors to it to invite their friends into it with them at the same time, as avatars, where they can walk around, chat about what they are seeing and click through on the links they will see.
In addition, because the highlighted lighting trends will include an augmented reality QR code, visitors to the virtual spaces will be able to scan the QR code with their phones' camera and see a 3D representation of the highlighted trend forward lighting fixtures in their own homes.
Given the adoption of metaverse spaces by almost every major luxury fashion and beauty brand, this first in the industry 3D immersive community based metaverse experience highlights why Dallas Market Center's Lightovation tradeshow is the premier venue for exhibitors and attendees who want to be a part of the latest in lighting and tradeshow innovations.
Leslie Carothers, Lightovation’s collaborating partner and principal of digital marketing agency, Savour Partnership, has this to say about her involvement and the value of the experience and the benefits to all stakeholders:
"I'm thrilled to be collaborating on this project with Dallas Market Center's Lightovation tradeshow and to be working with Dallas based designer and rendering artist, Annilee Waterman, who will be rendering both the virtual walkthrough space and the metaverse space along with celebrity interior designer, Shay Geyer, owner of Dallas area-based retailer, IBB Design Fine Furnishings, who will be selecting the highlighted lighting fixtures to be presented in the TrendHouse."
"Being able to tour the TrendHouse from anywhere in the world, 24/7, via a permanent dedicated link on Dallas Market Center's website, whether as a one on one experience through the virtual walkthrough space or as a community experience through the metaverse space, will allow the entire world to see the latest trends in lighting as showcased by Lightovation."
The debut of the TrendHouse will be complemented by educational sessions in the SMART Center on the topics of virtual reality, augmented reality, and artificial intelligence by experts who will break down the concepts into manageable definitions with special attention to the applications of these technologies to the business of lighting.
In addition to the Lightovation VR TrendHouse, the January show will include the debut of hundreds of new lighting collections, the grand opening of new and expanded lighting showrooms, the return of the Interior Designer Preview Day, the participation of influencers in the Style Eyes program, and an opening night party held on the 3rd and 4th floors of the Trade Mart.
In January Lightovation returns to its traditional date pattern running concurrently with the January 10-16, 2024 Total Home & Gift Market. 2024 dates for Lightovation are Wednesday, January 10 to Sunday, January 14 and Wednesday, June 19 to Saturday, June 22.
Hotel blocks are now open via Market Travel:
https://book.passkey.com/event/50465930/owner/14227/home
Additional information about the largest residential lighting show in North America is available on the Lightovation page of the Dallas Market Center website. Keep up with the latest developments by following the #Lightovation hashtag on social media, via the Lightovation Facebook Page and Lightovation - Lighting Industry Discussion Group.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting, and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education, and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at www.dallasmarketcenter.com.
About Lightovation
Lightovation, the Dallas International Lighting Show, is the largest residential lighting event in North America and offers decision-makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories at the Dallas Market Center. The event offers hundreds of top brands and companies, thousands of lighting fixtures, top-notch educational opportunities, and unmatched networking among industry peers. The Lightovation website is available at www.lightovation.com.
