Industry News

tED magazine, the official publication of the National Association of Electrical Distributors (NAED), announces the release of the first-ever tED Marketing Analysis Report. The report was unveiled during the 2010 AdVenture Marketing Conference in Chicago.

The tED Marketing Analysis Report is designed to help both electrical distributors and manufacturers understand current marketing activities and the differences between approaches to the marketplace. This information was gathered by tED magazine over the last few months.

“The downturn in the economy really changed the scope of marketing tactics in the industry,” said Michael Martin, publisher tED magazine. “In addition, there are shifts in the marketplace prompting both manufacturers and distributors to sell into new markets. Marketing will play a key role in going into new markets, making now the perfect time to establish a baseline for measuring trends.”

This first version of the study compares three different groups to one another, allowing for distinctions to emerge. The comparisons in the report include:

-Distributor compared to manufacturer activities
-Small distributors compared to large distributors
-Small manufacturers compared to large manufacturers

Further information can also be found in the write-in responses. Comments from this portion of the report clearly indicate that return on investment is a struggle for a majority of the companies that were surveyed. Tips from industry peers on how to improve return on investment are included in the tED Marketing Analysis Report.

Download a complimentary copy of the tED Marketing Analysis Report study.

tED magazine is the primary source of information for the electrical distribution channel across North America. The publication is dedicated to best practices for the electrical supply chain. In addition to its print edition, tED magazine produces up-to-the minute news at www.tedmag.com.